Smith Brothers Farms Featured in The Seattle Times
Photo credit: Erika Schultz / The Seattle Times
We’re delighted to be featured in The Seattle Times! For over a century, Smith Brothers Farms has proudly delivered fresh, local products while building meaningful relationships with our customers. We’re honored to be recognized for our commitment to community and quality. Check out the article to learn more about our journey and what keeps us going strong!
From the article:
In an age when you can order groceries to your house with your phone, the image of a bow-tied milkman setting a glass bottle on your doorstep almost seems too quaint to be true.
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Shaun Martindale is one of nearly 70 men and women who deliver milk for Smith Brothers these days (although Martindale jokes that he’s also a wildlife wrangler, given the creatures he’s waved off during milk runs: bear cubs, deer and raccoons). He’s been with Smith Brothers since March 2020, averaging a service time of 87 seconds per customer, knocking out up to 287 stops on a milk run covering Queen Anne, Fremont and Wallingford.
He’s a living example of the core principle that has helped Smith Brothers weather a century of change, says Dustin Highland, Ben Smith’s great-grandson and the company’s president and CEO: “The Smith Brothers name is synonymous with friendly milkmen.”
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Why do they still have milk delivery drivers? Connection.
“The deep connection with our customers, often over many generations, helped determine our path,” Highland said.
So much gets done over screens these days that connection can feel like a rare thing. “No contact” deliveries are far more common than someone waiting around after ringing your doorbell. Still, Smith Brothers Farms is betting on their customers craving that old-school connection.
Peter Wold, 65, has seen Smith Brothers deliveries since he was a baby. Wally Good was his family’s milkman growing up, and years later, when Wold and his wife Debbie got married and settled near Wold’s parents in Normandy Park, Good was still their milkman. When Peter and Debbie’s oldest daughter turned 10, Wally’s son, Marty Good, took over the route. He now delivers...
Real the full article in The Seattle Times.