I'm not certain what groceries many reviewers here are visiting that puts this bacon so far up their list. We find it entirely too smoky, full of nitrites, dubious pork origins, etc etc. Hempler's (and even Fletcher's) in any grocery is far better for the price. I only buy this if there's a bacon emergency. It is ABSOLUTELY better than Oscar Meyer or the giant budget bacon packs you'll find, but doesn't hold a candle to some of our favorites from around the region (Skagit River Ranch bacon is the best bacon there ever was). It's entirely passable, but we hoped for more quality from Smith Bros delivery. The convenience is nice, but we don't order this much - it's average.